I think that an average American says at least 15 times "sorry" in one day.
For example, when you walk down the street and a person ALMOST touches you they already apologise before they even did something... It's a little over the top.
In Belgium we don't say sorry that often, does that mean we are rude?
A guy once told me that apologising is a sign of weakness.
Don't get me wrong I love kind people but too kind is too kind.